iRock. It’s a name you can’t help but say without grinning. It’s a name you’d tell people you didn’t think of it. It’s a name even Apple would think twice to use. It is after all such a ridiculously pretentious name. And we want to shout it out loud!

Because a name is only pretentious if we don’t live up to it.

So, here’s us putting our money where our mouth is. Call it digging our own grave, but it’s a vision that helps us push the boundaries of Indian cinema.

We simply want to create what we believe is good cinema by continuously offering something different to the audience. We insist on genre-specific, ‘high-concept’ films, which in simpler terms means it’s all about the ‘big idea’. And we will go anywhere for it.

We’re a Bollywood film development and production company, which is backed by Mr. Manmohan Shetty’s Walkwater Media and it recently received another round of equity funding from Dar Media, a Dubai-based media and investment company. iRock is run by CEO, Siddhartha M Jain, whose brainchild it all is.

We have the largest script development team from various walks of life. We believe that fresh talent can be nurtured to create something that audiences like. Our first film, RAGINI MMS, which was acquired by Balaji, proved just that.

We’re a young company directing all our energy to the largest population of the country, the youth. We try to push the envelope (and sometimes even the ‘A’ certificate). The script is the king and the Writers are whipped. We’re ready to make our mistakes.

We call ourselves, ‘iRock’. And yes, we definitely mean it.

Currently developing & producing a bunch of WEB SHOWS, to be launched soon!

Investing Partner. God.

People may not know who you are or where you work or even what you do. But as soon as you say Mr. Manmohan Shetty backs your company, there’s an immediate nod of respect.

It’s respect that he’s earned over a lifetime of effort. Considered a pioneer entrepreneur in the Indian film industry. In 1978, he founded Adlabs Films, India’s largest film processing house, which he later expanded to include digital post production and VFX services. He gave India its first (and Asia’s largest) IMAX dome theatre, initiated India’s first digital cinema venture, revolutionised corporatisation and portfolio management in the Indian film industry and kick-started India’s multiplex generation. He is also an accomplished producer of films with a list of credits that include Mrityudand, Ardhsatya, Apaharan, Gangaajal, Waqt and Namastey London.

His latest company, Walkwater (WW), represents a fully integrated content-centric business encompassing production across film, television, animation and other media as well as IP exploitation. In a short span of time, WW has initiated a number of businesses in the media and entertainment space.

Mr. Shetty currently serves as the President of the Film and Television Producer’s Guild of India and brings to iRock a deep understanding of content and content agglomeration and a hands-on approach to business.

Namedropping Mr. Shetty’s name also comes with a certain pressure. A pressure to excel, work hard and more importantly – be a good human being. A reputation we could only attempt to achieve in this lifetime.

Investing Partner. The Daredevils.

You can’t go wrong when you’re backed by a company, whose daredevilry has achieved so much greatness in so little time.

DAR Capital Group is a boutique investment advisory, private equity and investment firm with operations in India, UAE, the United States, Australia and Uganda.

The Group also manages and operates a range of subsidiaries focused on diverse business areas such as film production and distribution, commercial agriculture, and fine art.

Acting through DAR Motion Pictures, a fully owned subsidiary of DAR Capital, operates a fully integrated production and distribution model, backed by strong in-house, institutional and partner-driven financial capabilities. DAR aspires to team up with and collaborate with likeminded entities to generate, promote and distribute bench-mark creative ventures. These include long-term creative and business partnerships with Anurag Kashyap Films Pvt. Ltd. (AKFPL), Nikhil Advani to name a few. This apart, the company has also acquired a significant equity stake in iRock Media, a young film development and production company that is focused towards developing youth-oriented and edgy commercial content.

Apart from producing mainstream cinema DAR has branched out into other spheres of production, such as introducing the latest technology innovations like 3D in mainstream commercial cinema. DAR strongly believes in the crossover potential of Indian cinema reflected in several international co-productions currently under execution.

iRock prides itself in bringing fresh ideas to young India. And it can only happen because it’s backed by much needed daredevilry.

Investor. Mentor. Whipcracker.

Mr. Shravan Shroff is a young, enthusiastic and dynamic enterprenuer with a graduation degree from Mumbai University and an MBA from the Melbourne Business School. He joined Shringar Films, the family run film distribution business in 1997 and gave it a boost by pioneering the concept of outsourced screen programming in the same year. Under his leadership, the group launched Mumbai’s first multiplex, Fame Adlabs in Andheri (W). Six more multiplexes later, he took the company public and subsequently rolled out a chain of 25 multiplexes across India. Recently, Shravan sold Fame to Inox Leisure and entertainment and exited the multiplex business. Not one to sit back and relax, he is currently in the process of setting up a new line of business.

He is now the Managing Partner of South Yarra Holdings, and is looking at investments in various sectors, with the aim of creating shareholder value and at the same time providing his management input in the companies that South Yarra invests in. He is an active member of the Mumbai chapter of the Young Presidents Organization (YPO), a US based non-profit organization.

He also sits on the board of the Censor board of India. Shravan’s entrepreneurship has been recognised all over India. He is invited from time to time to speak at A-league universities and campuses like the Symbiosis, IITs and IIMs.

Shravan’s efforts have not gone unnoticed as he is often acknowledged through numerous awards and recognitions including Society magazines Top 100 Achievers (2005), India Today Young Guns Top 50(2005), STAR screen distribution and exhibition award, a few Rotary awards…to name a few. Shravan recently received the 2010 Alumni Excellence Commendation for Media and Entertainment award from the Australian High Commissioner as well. All this is attributed to his spectacular success in the exhibition sector through his maiden multiplex venture: The Fame chain.